Is the 2027 BMW 7-Series the new king of luxury sedans? Featuring bold monolithic styling, the revolutionary iDrive X system, and both gas and fully-electric powertrains, it’s taking direct aim at the Mercedes S-Class. Read our breakdown of its pricing, performance, and ultra-luxurious tech below—then be sure to watch our full Car Confections video review to see all of the new elements in detail!

Volkswagen Atlas Pricing and Trim Levels

The refreshed 2027 BMW 7-Series comes with versatile options tailored to fit any luxury buyer’s needs. Buyers can choose from two primary design groups: the elegant Luxury theme or the aggressive M-Sport package, which adds an aerodynamic lower fascia, gloss black accents, and painted brake calipers.

Model                                     

MSRP                                             

Powertrain Highlights                                                                 

Who It’s For

740

$99,800

3.0L Turbo I-6 w/ Mild Hybrid (394 hp)

Buyers seeking traditional flagship luxury with impressive 25/31/28 MPG fuel economy.

740 xDrive

$102,800

3.0L Turbo I-6 w/ Mild Hybrid (394 hp), AWD

Drivers who need standard all-wheel-drive confidence paired with classic ICE performance.

i7 50 xDrive

$106,000

Dual Electric Motors (449 hp), AWD

Eco-conscious luxury buyers wanting a powerful jump into the EV world.

i7 60 xDrive

$124,700

Dual Electric Motors (536 hp), AWD

EV enthusiasts desiring maximum performance and greater than 350 miles of range.

Performance, Powertrain & Capability

The 2027 BMW 7-Series brings updated capabilities for both its gas and electric variants, prioritizing power, efficiency, and maximum driving comfort:

  • Gas-Powered Performance: The 740 models feature an updated 3.0L Turbo inline-6 engine generating 394 horsepower and 398 lb-ft of torque, paired with an 8-speed automatic transmission.
  • Electric Upgrades: The i7 models utilize new cylindrical cells for improved range. The battery provides up to 112.5 kW of usable energy and features adaptive recuperation based on driving conditions.
  • Upgraded EV Charging: Features a NACS port and faster DC fast charging up to 250 kW, allowing a 10-80% charge in just 28 minutes.
  • Refined Ride Comfort: Includes standard acoustic glass for improved cabin insulation, available Active Chassis Control Pro (using a motor with anti-roll bars to smooth out the ride), and available rear steering offering 3.5 degrees of turn (reducing the turning circle by 2.5 feet).
Close-up of the diamond-cut crystal daytime running lights (DRLs) on the 2027 BMW 7-Series luxury sedan.
Side profile of the 2027 BMW 7-Series featuring aerodynamic wheels and the exclusive dual-finish matte and metallic paint.
Rear view of the 2027 BMW 7-Series highlighting its aerodynamic lower fascia.
The tech-focused iDrive X interior of the 2027 BMW 7-Series featuring a newly redesigned steering wheel and Panoramic Vision dash display.
Close-up of the 17.9-inch central display and 14.6-inch passenger screen inside the luxurious cabin of the 2027 BMW 7-Series.
The massive 31-inch 8K BMW Theater Screen deployed in the rear cabin of the 2027 BMW 7-Series for premium video streaming.
Spacious rear seating in the 2027 BMW 7-Series offering an expansive 43.3 inches of legroom and premium Merino Leather upholstery.

Interior Tech & Luxury Highlights

The cabin is an intensely tech-focused, modern environment built with flagship luxury in mind:

  • Seamless Entry: Getting in is a breeze with electronic door handles, standard smart entry via Digital Key Plus, and updated automatic soft-closing doors.
  • Premium Materials: Outfitted in standard Veganza Leatherette or available Individual Merino Leather, perfectly complemented by standard open pore wood.
  • iDrive X System: The most ergonomic interface yet, featuring a highly customizable Panoramic Vision dash display, an intricate 3D Head-Up Display, a 17.9-inch central display, and a standard 14.6-inch passenger screen.
  • New Steering Wheel: Redesigned with lighted available controls and up to five new designs in three colors.
  • Ultimate Rear Seat Experience: 43.3 inches of legroom paired with the optional 31-inch, 8K BMW Theater Screen (now featuring Zoom video conferencing capabilities and Amazon Fire streaming).

Safety & Driver Assistance

Powered by the supercomputer brains of the newest Neue Klasse products, the 7-Series features a comprehensive suite of active safety technologies:

  • Standard Active Safety: Forward emergency braking with pedestrian detection, evasion assist, auto high beams, and lane keeping assist.
  • Active Highway Assistant: An advanced system permitting hands-free highway driving at speeds up to 80 MPH, making the 7-Series a highly capable cross-country cruiser.

LOOKING TO BUY any New VEHICLE?

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Final Verdict: Next Level Flagship

The 2027 BMW 7-Series represents a massive refresh that cements its big, bold, and boujee status. With striking exterior changes like the larger illuminated kidney grilles, exclusive dual-finish matte and metallic paint, and the unmatched iDrive X tech suite, it makes a compelling case against rivals like the Mercedes S-Class.

Watch Our Detailed Full Review!

Watch our video here: https://youtu.be/1QHo5MOcCBA

Is the Updated 2027 BMW 7-Series ready to beat the S-Class? Let us know in the comments!