Genesis has certainly been on the rise as one of the fastest-growing luxury brands, reaching 1,000,000 sales in under eight years. But no luxury brand is complete without a jaw-dropping flagship SUV. And now, they have pulled the sheets off the all-new  2028 Genesis GV90, their new flagship SUV to take on the established luxury rivals. Be sure to watch our full review and walkaround on YouTube!

2028 GV90 Pricing & Trim Levels

We expect the Genesis GV90 to match or undercut many of its competitors in terms of price. Note, all below numbers are estimates, as official pricing will be released later on.

 

Trim Level

Est. Starting MSRP

This trim is for buyers who…

GV90 Standard

$110,000

Best for value-conscious buyers seeking an ultra-luxury electric flagship.

GV90 Neolun

$130,000

The “Sweet Spot” for features vs. price, adding pillarless coach doors and 24-inch wheels.

Neolun First Edition

$150,000

For those who want every single luxury, including radiant heated wood floors and a 4-seat executive suite.

Want to know what dealers paid for this model? Check out our New Car Quotes Tool: www.carconfections.com/new-car-quotes

Performance, Powertrain & Capability

  • Drive Unit: Dual Motor EV built on the bespoke eMP (Electric Mobility Prime) platform with a 123.5 kWh Li-Ion battery (115 kWh usable).
  • Output: 657 hp / 590 lb-ft of torque (0-60 mph in under 5 seconds).
  • Drivetrain: Dual Motor AWD featuring a Hyundai Motor Group first Dual e-LSD for optimized power delivery.
  • Towing/Utility: Ultra-fast charging capability allowing a 10-80% charge in just 22 minutes, paired with an estimated 316-mile range based on internal testing.
  • Fuel Economy: Estimated ~316 miles of electric driving range.
Side profile view of the white 2028 Genesis GV90 luxury EV parked outdoors.
Side profile view of the dark green 2028 Genesis GV90 electric SUV.
Rear three-quarter view of the dark green 2028 Genesis GV90 flagship electric SUV.
Driver's perspective of the digital dashboard, steering wheel, and front cabin of the 2028 Genesis GV90.
Car Confections reviewer standing next to the 2028 Genesis GV90 Neolun concept, showcasing its open coach doors and luxurious interior.

Exterior Design

The GV90 brings concept-car styling directly to production with a grand 208.1-inch profile.

  • General Theme: Inspired heavily by the Neolun concept and Korean pottery, featuring body-integrated Wing Face Micro Lens Array laser headlamps and a clean, flush rear design with no spoiler.
  • Trim Differences: Neolun variants introduce the world’s first independently opening pillarless coach doors (Neolun Arch gate) and anodized aluminum window trims, while the First Edition features exclusive two-tone paint schemes.
  • Wheel Sizes: Standard 22-inch wheels; Neolun trims feature 24-inch wheels (forged 24-inch alloys on First Edition).
  • Design Options: 16 different exterior colors (including 3 matte colors), highlighted by Seychelles Beige and Baena Green.

Driver's perspective of the digital dashboard, steering wheel, and front cabin of the 2028 Genesis GV90.

Interior Tech & Luxury Highlights

Designed to resemble bespoke luxury furniture, the cabin provides unprecedented technology and comfort.

 

  • Infotainment: Pop-up OLED Cinematic Display (23.6 inches while driving, raising over 3.5 inches to ~24.6 inches in park for multimedia) running the next-gen Pleos Connect Android Automotive system with Gleo AI, paired with a massive 25-inch HUD.
  • Audio System: Bang & Olufsen Premier 3D system with Dolby Atmos, 25 speakers, motorized sliding tweeter covers, Virtual Venue, and Besonic customization.
  • Seating: Premium Leather or Semi-Aniline seats with standard massaging, ventilation, and 180-degree swiveling front seats in park. The Neolun Executive Suite offers a 4-passenger layout with radiant heated real wood veneer floors, central console tables, a refrigerator, and a cargo partition.
  • Cargo Space: Spacious rear area equipped with a hands-free power tailgate and an available luxury partition behind the second row on executive setups.

Safety & Driver AssistancE

  • Standard Suite: Full standard safety suite including Highway Driving Assist 2 (HDA 2).
  • Premium Tech: 12 airbags including the World’s First Roof Airbag for ultimate rollover safety, In-Cabin Monitoring for seatbelt optimization, 360 Surround View camera, and a 6-zone Smart Vision dimming glass roof.

LOOKING TO BUY any New VEHICLE?

A smart next step would be to check our Car Quote Tool. This tool will connect you with local dealerships in your area to get you the BEST price, access to INVOICE PRICING information, and a monthly payment calculator. Get dealerships to compete for your business!

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Final Verdict: A Revolutionary Flagship Luxury SUV

Genesis has delivered a serious threat to traditional high-end luxury brands. By offering revolutionary features like pillarless power coach doors, 180-degree swiveling seats, radiant heated wood floors, and 657 horsepower for an estimated $110,000–$150,000, the GV90 delivers Rolls-Royce-level opulence for a fraction of the cost. It is the ultimate choice for executive buyers who want cutting-edge EV technology wrapped in pure luxury.

Watch the Full “Car Confections” Review!

Check out our detailed review on YouTube: https://youtu.be/6HjjJmjkGH8

Would you pick this groundbreaking Genesis GV90 over established luxury heavyweights like the Mercedes-Maybach GLS or Rolls-Royce Cullinan? Let us know in the comments below!